Archive for the ‘Love & Berry’ category

Getting the kids into the arcade and Mario Kart GP 3?

July 12, 2007

In our youth many of us played the classics such as Asteroids, Pac-Man or Defender.at_the_arcade.jpg But what do the kids these days get out of the arcade? That is an interesting question that is tackled in the latest Stinger Report. It seems that arcade manufacturers across the board have become very interesting in the age groups of 5-12 and as such they are releasing a number of games to appeal to kids. This certainly is not a bad idea when I visit an arcade I usually see kids mostly getting into the redemption games and not so much the video games.

Sega appears to offer the strongest line-up of kids games; we have seen Dinosaur King and Love and Berry: Dress up and Dance both of which appeal to opposite genders respectively (boys love dinosaurs and girls love dressing up). In Japan they also have released games such as Marine and Marine (fish-based card collecting and battle game), Beatle DASH! (sequel to MushiKing), and Thomas the Tank Engine. Soon they are set to release Rhythm Nation (this got some attention on some mainstream sites only because it was based on a GameBoy Advance title) and BowWow which is a cross between a kiddie ride and a dog collection game. There is a lot of information to pour over here so hit the post jump for more on this as well as Mario Kart Arcade 3.

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Love, Berry & Loser

July 9, 2007

[via Kotaku]

Winning? Winning is easy. It’s losing that’s hard. Seven thousand little girls entered a SEGA‘s Love and Berry model search, and there were just ten finalists. Contestants performed dances from the game and had to show some sort of special talent like juggling or plate spinning or something. From this, there were two winners — one for the role of Love and the other for Berry — and a sole runner-up with a farmer tan. Try spotting her!
Oshare Contest

[Japan News Review via Sega Nerds]    [Discuss on the Forum]

Love & Berry: The Musical

April 17, 2007

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Is there no end to what spin off is coming next from Love and Berry, apparently not!

Sega‘s cash cow Love and Berry got stage send up at Pacifico Yokohama National Universities Hall. Dubbed “Oshare Majo Love and Berry Magical Concert ~ Orchestra and Dream Stage ~, the event included an orchestral performance of Mozart’s “The Marriage of Figaro” as well as those crappy Love and Berry songs. But the real music to Sega’s ears? the sound of cash registers ringing up LB merchandise, no doubt.”

[via Kotaku]

More Love and Berry Clothes

April 13, 2007

 

Sure, it’s spring. Light jackets, cotton pants and striped sweaters. But for Sega, it’s early summer. Time to unveil its totally rad, new game-inspired shirts…

Love and Berry-inspired shirts for its Love and Berry clothing line that is sold in LB Style Square shops. Usually, we like posting game-related clothing, but these US $30-plus threads make me very, very sad on the inside and very, very cute on the outside.

[via Kotaku]

Uemura – Sega’s Hidden Game Design Power?

March 30, 2007

I have always found the whole Love and Berry play the game, wear the clothes thing a little creepy. However I cant help admire anybody that creates such a phenomenon, so I found this profile quite interesting. Read on……

 Over at the Daily Yomiuri, there’s a cute little profile of Sega game designer Hiroshi Uemura, who, of course, “…gave birth to two mega-hit children’s card-based video games, “Mushiking: The King of Beetles” for boys, and “Love and Berry Dress up and Dance!” for girls.”

When I was last in Tokyo last September, these CCG-based arcade machines were _everywhere_, and there was even Love & Berry dress-upfor little girls at Sega’s Joypolis – and the numbers on just the arcade versions alone bear this out: “”Mushiking” has sold 420 million cards since January 2003. “Love and Berry,” which substitutes fashion competitions for bug battles, has sold 240 million cards since October 2004.”

There’s some cute commentary on how the game was designed, too: “Uemura says the goal in designing the games was to let children and parents enjoy playing together. It was a concept adapted from past mistakes. Before “Mushiking,” a cutting-edge attraction designed by the team frightened an elderly person and grandchild at a theme park. “Mushiking” was born out of reflection on that failure. Uemura said the game allows adults to use their intuition to help children with the games. “For example, when playing “Love and Berry,” parents can advise children by saying, “You don’t wear jeans at dance parties,’ and by doing so, parents can enjoy communicating with children.”” Yeah, no jeans!

[via GameSetWatch]

Uemura – Sega's Hidden Game Design Power?

March 30, 2007

I have always found the whole Love and Berry play the game, wear the clothes thing a little creepy. However I cant help admire anybody that creates such a phenomenon, so I found this profile quite interesting. Read on……

 Over at the Daily Yomiuri, there’s a cute little profile of Sega game designer Hiroshi Uemura, who, of course, “…gave birth to two mega-hit children’s card-based video games, “Mushiking: The King of Beetles” for boys, and “Love and Berry Dress up and Dance!” for girls.”

When I was last in Tokyo last September, these CCG-based arcade machines were _everywhere_, and there was even Love & Berry dress-upfor little girls at Sega’s Joypolis – and the numbers on just the arcade versions alone bear this out: “”Mushiking” has sold 420 million cards since January 2003. “Love and Berry,” which substitutes fashion competitions for bug battles, has sold 240 million cards since October 2004.”

There’s some cute commentary on how the game was designed, too: “Uemura says the goal in designing the games was to let children and parents enjoy playing together. It was a concept adapted from past mistakes. Before “Mushiking,” a cutting-edge attraction designed by the team frightened an elderly person and grandchild at a theme park. “Mushiking” was born out of reflection on that failure. Uemura said the game allows adults to use their intuition to help children with the games. “For example, when playing “Love and Berry,” parents can advise children by saying, “You don’t wear jeans at dance parties,’ and by doing so, parents can enjoy communicating with children.”” Yeah, no jeans!

[via GameSetWatch]

Sega @ ATEI 2007 – Part 3 – The Rest

January 29, 2007

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In the final part of my Sega round up I have got; the kids games which are Mushi King, Dinosaur King and Love & Berry, which to be honest I have not so much interest in, but I guess the kids will love them. Coming soon though, the Love & Berry dancers video! One game I could play all day though is Virtua Tennis 3. This game really does have to be seen because it has some of the best graphics I’ve seen in an arcade, and I can’t wait for the console version of this! Also there was a game on a Naomi cabinet called Asian Dynamite, which if I’m not mistaken is the follow up to, what was called in the UK, Die Hard Arcade. Unfortunately this game was not on free play. Finally there was a fairly original and fun game called Manic Panic  Ghost. This was a touch screen based game, where you had to whack all the ghost with you “wand”. Believe me when I say it really is Manic. Of course my favourite, but the frighteningly addictive game WCCF was there. Shame I  couldn’t get anywhere near it to have a game. I also heard there was a tournament the day before so hopefully I will be able to get some pictures of that off the Unofficial WCCF Forum.

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Snowmobile Advertising – It’s the Future!

January 19, 2007

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Now this is some crazy advertising. Brian Ashcraft from Kotaku writes;

In its infinite wisdom, Sega is rolling out a Love and Berry snowmobile at a Nagano Prefecture ski and hot springs resort. It will be on the slopes until April 1st. I wish this was fake. I wish that someone had made this as a April Fool’s Joke. But, sadly, it’s real.

Snowmobile Advertising – It's the Future!

January 19, 2007

loveand-berry-snow-mobile.jpg

Now this is some crazy advertising. Brian Ashcraft from Kotaku writes;

In its infinite wisdom, Sega is rolling out a Love and Berry snowmobile at a Nagano Prefecture ski and hot springs resort. It will be on the slopes until April 1st. I wish this was fake. I wish that someone had made this as a April Fool’s Joke. But, sadly, it’s real.

Sega ATEI Line Up 2007

January 9, 2007

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With the ATEI at Earls Court fastly approaching I thought I scourer the web for any press releases. First up we have Sega Amusements Europe’s press release, look out for more soon.                                          

Sega Amusements Europe Ltd. will be taking the largest stand space ever seen outside of Japan for the company at the forth coming ATEI in a few weeks – 102% larger than last years in fact. The proud claim comes as part of Sega taking the lead in moving upstairs at the Earl’s Court venue and adopting the largest stand in the hall. “The need for more stand space is more apparent than ever this year with the quantity and variety of equipment we are showing, aside from the fact that we will be showing the largest amusement machine the industry has ever seen in the form of Out Run 2 Special Attraction”, commented Justin Burke of Sega. The growing company will be spread over 500sq metres and offer visitors a range that will include driving, shooting, novelty, sport, centrepieces and attractions in a variety of cabinet formats that put Sega head and shoulders above the competition. Along with the first outing for the company’s new spares division, Sega Total Solutions, who as of February 2007 will be supplying Sega spares direct to the market place.  Measuring 8.25m wide the 8 player Out Run 2 Special Attraction is a hot contender to steal machine of the show before it even starts. Without being shown in Europe yet the orders are coming in thick and fast according to Sega – proving ‘size does matter!’ Featuring the moulded rear end of four Ferrari’s the game has four 62” screens, over head live leader board monitor, full motion based simulation, and the unique ‘Driver Switching System’ allowing two players to drive the same car! The product will be available as a two and four car version. Sega has the reputation for producing some of the best gun games the industry has seen and will be showing two new ones at the show. In a new format Too Spicy turns the usual format of players fighting with each other to fighting against each other. To maximise the effect of this, the game will come as two single upright cabinets that are linked and set up back to back. Based around the dark world of gang land tribes the scene is set in the back streets, warehouses and subways of
Hong Kong.
 
After the tremendously successful Ghost Squad of 2005 that sold in excess of 800 units, the follow up Ghost Squad Evolution promises to be another hit across
Europe. The game will get is world premier at the ATEI this year and will be available for Easter.
 Following the release of Let’s Go Jungle in December the game has had extremely high cash box returns. The two player fantasy jungle shooting game is housed in a ‘can’t miss’ Jeep themed theatre cabinet. Sega admits to being caught out by the success of this title and has multiplied original production quantities four fold already “It is been the winter success story as far as we are concerned” commented Justin Burke. After the launch of Sega Kid’s games at last years ATEI the company is now rolling out more titles. Concentrating on Dinosaurking in 2006 to phenomenal results in an exclusive launch with Leisure Link and Bourne Leisure this year will see that ‘boys’ orientated game complemented with the ‘girls’ version of Love & Berry. The fashion based card collecting game is set to take pride of place at front of stand. By show time Sega will have 336 Kids’ games in the UK and 816 by March across
Europe. With other licensed titles in the pipeline and an animation series in Italy and
Spain the Sega Kids concept seems to have worked, proved any sceptics wrong and is certainly here to stay.
  Additionally Sega will be showing the House and Dead 4 Special Attraction, the latest version of World Club Champion Football 2005 – 2006, the full range of Afterburner Climax cabinets, and the Lindbergh universal upright cabinet.  Sega’s new stand numbers are 2020 / 2030 and can be found on the upper level of Earl’s Court.