Archive for March 7, 2008

Midway turns to Out-of-Home to secure line of credit

March 7, 2008

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The National Amusement Inc., operation has replaced the previous Wells Fargo Foothill agreement, to secure credit facilities for the crippled Midway consumer game operation. The $97.4 million loss during 2007 the worse admittance of failed policy by the once prominent publisher; the company will now focus on casual gaming for consoles and is expected top announcement major reconstruction. That this once prominent amusement corporation now turns to National Amusement (leading movie picture facility company with over 1,500 screens) – depending on the financial security of the movie house and amusement machine operator to secure consumer game business.

As for my personal thought on this – all I can say is how the mighty have fallen. Atari is in the same boat although they seem to be making a slight turn around (Atari/Infrogrames was not the arcade division – Atari Games was actually bought by Midway not long before Midway pulled out of the arcade business completely). I guess we’ll see if this does the same magic for Midway.

[Via GameIndustry.biz] [Discuss on the Forum]

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Sega Race TV already getting an update

March 7, 2008

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Rumor has it that Sega’s brand new racer, RaceTV has failed to impress operators in the way that Sega had hoped. And in an apparent confirmation of that rumor, Sega is preparing to roll out an update for the game to increase interest in the game and improve it’s features. We expect to see the update by the end of the month – then we’ll have to wait and see how that will affect sales.

Personally, I think that Sega may have to consider lowering the price on the game already – seeing how operators can get NASCAR for about $6000 and Tokyo Drift for a few hundred dollars less than RaceTV, it might be that they are going for the more affordable games. Of course more aggressive marketing would help too – perhaps developers will begin to see how market hype helps with arcades just as much as it does console releases if they would pay attention to what Capcom is doing with SFIV.

[Via The Stinger Report via Sega Amusements Japan] [Discuss on the Forum]