Archive for December 22, 2007

Good Morning America Pinball Segment pushed back.

December 22, 2007

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We previously reported that the morning TV show Good Morning America was going to have a special segment on pinball to celebrate the 60th anniversary of the game itself on December 27th but it appears that they pushed the segment back until January 18th, 2008. There was no reason given for the delay so we’ll just have to wait longer to see some national recognition come to pinball. Perhaps the ratings are higher in the middle of January for this show than a couple of days after Christmas so if that is the case, the delay could be a good thing.

[Via Play Meter News] [Discuss on the Forum]

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Last Stinger Report of 2007 – Good marketing tactics

December 22, 2007

The last Stinger Report for 2007 arrived in my e-mail today and I have to really give props to The Stinger Report for their hard work and excellent writing all year round and I look forward to more in 2008.

The last Stinger of 2007 discusses an important topic – in fact they call it a hot topic. EVERY ONE IN THE INDUSTRY SHOULD READ THIS STINGER. Why? Because the coin-op industry really sucks at marketing itself. This stems from the marketing being left up to the operators themselves – yes there are coin-op industry organizations but they have been ineffective in getting the word out until recently. And most operators seem to have ignored taking any marketing classes so they don’t know or don’t bother to get the word out. One case in point, out of the 10 or so arcades within a 25 mile radius of my home, I think I have seen less than five ads throughout the entire time I have lived here (most of my life). They just want to rely on word of mouth and nothing more and frankly, that is the most foolish way to get the word out about arcades. Practically no one on the street knows anything about new arcade releases and if those games are available at an arcade near them but they will probably know a good deal about console or PC releases. The coin-op industry needs to change the way it markets itself. Game developers need to work harder on getting the word of their games out to the market. It’s strange since most of these companies seem to market very well in the console sector – why similar techniques can’t be applied to arcade titles in this day and age is beyond me (it’s not the 90’s anymore!). Either way, hit the post break for the rundown on the Stinger’s suggestions for better marketing of the coin-op industry for 2008. Because if you operate an arcade, you can’t rely on others (such as developers/distributors/trade organizations) to market your business for you. And the best part about these suggestions: they’re practically free to do!

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New bemani title from Konami – Jubeat

December 22, 2007

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I came across a blog for a new Konami Bemani title (if you are not familiar with bemani then think DDR) called ‘Jubeat’. There isn’t much information available on the game at this point but it is going through location testing. As we find out more we will post about it – I just wonder how it differs from DDR.

[Jubeat Official Blog] [Discuss on the Forum]

AOU 2008 info site – Street Fighter 4 for arcades on the list

December 22, 2007

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AM Net has posted their AOU 2008 site and with it some interesting information. Probably one of the big ones: Street Fighter 4 is expected to be exhibited at the show. AFAIK, Capcom has not yet confirmed what platforms the game is coming to but this looks like a confirmation that Street Fighter 4 will be coming to arcades. As for how long it will hold exclusivity in the arcades remains to be seen but this is good news either way. Fate Unlimited Codes, Gundam VS. Gundam and Basara X will also be at the Capcom booth so we can expect to see a little more from them. Konami will be showing off Criminal Action among other games, this is one game in particular that I’m interested in finding out more about.

AOU 2008 will be held on Feb. 15th to the 16th in Japan and is generally the Japanese e3 for arcades (of a sort). Stay tuned to Arcade Heroes as we find out more!

Battle of the Week Reminder

December 22, 2007

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Just a reminder that today is the last day to vote for the Arcade Heroes Battle of The Week: T-Mek vs. Tokyo Wars. Anyone have any suggestions for next weeks battle?

Vote now if you haven’t already!